ISBN 0-929911-09-1 |
Understanding
the Music Business: A Comprehensive View
New 4th Edition Available!
$34.95
Understanding the Music Business: A Comprehensive View, 4th Ed. thoroughly examines the dynamic and challenging music business. Written by Irwin Steinberg (former president of Mercury Records and CEO of Polygram Records) and Harmon Greenblatt (University of New Orleans), this fourth edition has become a standard resource in the Music Industry.
Born of necessity, UMB is an advanced music business text for students as well as a reference work for music business professionals. The text fully covers the basic aspects of the industry:
* Contracts
* Copyrights
* Business models
* Talent discovery
* Record distribution
* Independent labels and distribution
* Supplemental income streams
* International music industry
* Radio
* Satellite Radio
* Billboard charts
* Music publishing
* Entertainment Law
* New technologies
More importantly, UMB is the only current music business text that comprehensively addresses industry economics, talent selection, and provides a detailed description of radio promotion methodology.
In addition, the chapter on contracts debates the contract from both the artist's standpoint as well as the record company's standpoint. The chapter is not only a presentation of the artist contract and its variations but provides a rationale for key paragraphs in the contract from both perspectives.
This resource covers these topics concisely and with 21st century examples to provide you with answers in a fast, efficient manner.
To keep UMB even more up-to-date your purchase includes continued free access to “Music Business Updates,” an online service authored by Irwin Steinberg, which addresses ongoing topics such as digital music, mergers, downloading, and piracy.
The text combines “teach-ability, clarity, and thoughtful provocation” to make it a necessity in the classroom, office, or tour bus!
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